Starting on March 14th an unprecedented technological innovation will make the Roman monument accessible to all
SIFI is pleased to announce the inauguration and opening to the public of "Art for the Blind" at the Ara Pacis Museum in Rome. "Art for the Blind" is an innovative project supported by SIFI and designed to render the ancient Roman historical monument accessible to blind and partially sighted visitors. Thanks to this special, experimental project, the museum and landmark will open to all people with visual impairments, who will be able to experience the emotions generated by such an example of Ancient Roman art and architecture, and enjoy this experience through a new and multisensory tour.
Today at 4 PM the project, officially sponsored by SIFI, will be presented at the Auditorium of the Ara Pacis in Rome, during the event "L’arte ti accoglie" (Art welcomes you) organized by the Assessorato alla Crescita culturale Sovrintendenza Capitolina ai Beni Culturali of the Capitol of Rome and Musei in Comune. On March 15, 2017 the tour will in fact open to the public, for this one of a kind experiment, created and designed by the blind and for the blind.
The artistic and technological innovation will enable to experience art through touch while simultaneous activating specifically located and pertaining audio explanations via headset, generated by sensors placed on accessible surfaces. For visually impaired visitors the experience will go beyond simple narrative, but via touch generated specific information and rich, evocative content, the objects and works of art on display will come alive.
The Ara Pacis constitutes a unique space for location and historical artistic significance, and from now on also an example of innovation, offering participation and enjoyment to those who cannot see, but will now be able to explore it through the other senses. The extraordinary development was devised by the brilliant young Venetian startup, Tooteko, in partnership with Antenna International, an audio guide company operating in more than 400 museum installations and sites around the world. The innovation, sponsored by SIFI is also endorsed by national associations receptive to the problems of the visually impaired: SOI (Italian Society of Ophthalmology), ICM, Institute for the Blind in Milan and IAPB (International Agency for the Prevention of Blindness Italy Onlus).
"SIFI is one of those companies that will not limit production to pharmaceutical products and solutions but will always also support patientcentric and socially valuable projects" said Domenico Palomba, SIFI Public Affairs Director. "This reinforces SIFI's determination, together with the Public Health and Cultural Institutions, and the Organizations for the Visually Impaired involved, to support projects contributing to the development of innovations intended to alleviate suffering - and as in this case - access art for the blind and visually impaired, in order to help reach the best possible wellbeing for every individual".